Thursday, April 22, 2010

Social Media and Productivity

Yesterday, at Borders downtown, I was browsing through a book called Socialnomics: How Social Media Transforms the Way We Live and Do Business and came across an example of how social media makes us more efficient. Basically, by being able to use the ten minutes in line at the supermarket to catch up with friends, find information, share recipe ideas, a typical woman is able to 1) find a substitute for a curry recipe, 2) avoid asking her friend if she put on some weight when she's really pregnant, and 3) tell her husband how to decorate a kid's project on the way home.

The example was really heavy handed, but I had to laugh, because I agree--social media makes me more productive. Certainly not all the time, but when I'm searching for an article I saw a reference to, a quick tweet request can net me a link referral in minutes. When I find blog posts or articles of note, I can add them to my collection on StumbleUpon for easy retrieval later. Applications like HootSuite save me time and trouble by allowing me to broadcast a single message over multiple networks, expanding my reach.

What do you think? Does social media make you more productive?

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