Friday, January 20, 2012

Sound Bite: Scoreless

I'm a hip social media player, and while you'll find me bopping around Twitter, LinkedIn and G+, you won't find me on Klout. Or Kred. Or Empire Avenue.

Today I got an invitation for ProSkore. And you know what, I'm not going to join that one either.

I am a real person and I engage on social networks in my own way. I don't want to be standardized, because I use every social network differently. It's not possible to objectively score my social media presence, because there's no objective way to use a social network. Twitter is not an SAT. G+ is not the GRE. Even the power players on social media are doing radically different things, and scoring them is useless. Lady Gaga uses Twitter one way, and President Obama uses it another. Both are pretty darn influential and have a lot of followers, but there isn't a way to score that.

If you want to engage with me on social media, great. I'm open to meeting all kinds of people online, and I love those I meet that are writers, marketers, political activists, photographers, technology fans, and everyone else that I talk to and hang out with.

Just don't tell me I need a number by my name for that.

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